Lorusso Concept

Lorusso Concept

Lorusso y Sáez, S.L. thoroughly agrees with this Universal aim declaration:

“A worthwhile firm must have a purpose for its existence. Not only the everyday work-a-day purpose to earn a just profit, but beyond that, to improve in some way the quality of the community to which it is committed. Each firm-as should each person-contributes to those around it; and by dint of its day-to-day efforts, the message it thereby imparts is a revelation of the quality standard at which its life’s work is conducted.

We here at LoRUSSo’s hope that through the quality of our products, by the manner in which our day-to-day contacts are concerned with truth, justice, and fairness, we can in some way communicate to those who may not have been aware that these qualities are eternal and renewable every day, making better citizens, better firms, and better communities.”

From “The Mission of Kiehl’s since 1851”

“The story of our company is beginning to be writen”

Καλός καί ἀγαθός

Our company is half spanish and half italian: two cultures based on the ancient greek philosophy. In fact, our founding value is the socratic “kalokagathia”: a thing can not be truly good if it is not also beautiful, as beauty and goodness are always inseparably bound together.

You can observe it in every single detail of our products: both in the content and in the container, that is: in form and in substance.

Our jams are 80% pure fruit (a percentage that no grandmother, not even the most generous, ever dared to use), and have such an artistic packaging that it is really difficult to answer this question: Is this product more charming or more tasty?

From the frenetic city-life of Milan to the peace of a small village in south of Spain, between the mountains and the sea, and a whole kitchen for me where I can express all my enthusiasm and convey my emotions. Suddenly! the box containing the two dreams that I had in this life opened up… and still people say that miracles do not happen!
They tell me I am meticulous and stubborn, but I have some doubts about it… will that be true?

Biagio, the young italian guy

Every day more joyful and passionate, balancing my profesional work with my spiritual growth. After 15 years of tax consultancy, auditing and advising various firms, I am now dedicating all of my time to LoRUSSo, carrying out administration, management, supervision of corporate image and product design tasks… “With passion, much more than administration”…

Balanced and perfectionist, so that sometimes they even call me exaggerated.

Isabel, the young spanish girl

After 20 years of advisory, consulting and international marketing, according to the family tradition, and of 100% immersion in business vortex, some years ago I decided to give my lifestyle a twist, searching for harmony and balance between my profesional career and my inner growth.

Try to fix all my weak points in a life full of them, never ending task!

Paco, the young girl’s brother

Communication and marketing are my first tasks, and I also lend a hand to Paco in sales managing, as well in “sharing the tastes we love”, while I keep on doing my old radio-tv job. But I must sincerely admit that I joined the group just in order to eat as much jam for free as I could.

People say I am too finicky, and when a famous Italian comedian said I was a “boring pain in the neck”…, I could not help thanking him for the compliment.

Carlo, the good friend living in Milan


All our products are really beautiful (kalós), as they are art, and also really good (agathós), as they are made with all our heart.